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SEO Trends in the Era of Google’s New Algorithm: What to Expect Introduction

July 4, 2023|

In the fast-paced world of search engine optimization (SEO), staying on top of the latest trends is crucial for success. With Google's ever-evolving algorithms, businesses and website owners need to adapt their SEO strategies accordingly.  And now, if you are looking for professional SEO services that can propel your website to new [...]

The Science of Branding: Harnessing Psychology to Influence Consumer Perception

June 23, 2023|

Branding is a powerful tool that businesses employ to shape consumer perception of their products or services. Behind successful brands lies an understanding of human psychology and the ability to tap into fundamental cognitive processes.  In this blog, we delve into the science of branding and explore how businesses harness [...]

The Art of Storytelling in Advertising: Engaging Audiences and Inspiring Action

June 16, 2023|

"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin In today's ever-evolving landscape of advertising, storytelling has become the driving force behind successful marketing strategies. Gone are the days when branding and advertising agency could rely solely on product features [...]

Steps to an Ideal Logo Design Brief – To Get an Amazing Result

June 10, 2023|

In today's fiercely competitive business landscape, a logo design that is well-designed holds immense significance in establishing brand identity and making a lasting impression. It serves as the face of a brand, embodying its values, personality, and purpose. Therefore, designing an ideal logo requires careful consideration and a systematic approach.  Here [...]

The Impact of Spectrum and Color Psychology on Logo Design

March 15, 2023|

You come across thousands of logos on a daily basis, but have you ever wondered why some logos stick around in your head for a longer time than others? It happens because companies spend a lot of money making their logo as unique as possible. Kalavid Advertising is one such [...]